And then what?

Once upon a time in a small coastal village, there lived a wise old fisherman. He had a simple life, but he was content and happy. Each day, he would go out to sea, fish for a few hours, and return with enough fish to feed his family. The rest of his time was spent with his family, enjoying the simple pleasures of life.

One day, a successful businessman from the city visited the village. He saw the fisherman’s relaxed way of life and asked him, “Why don’t you fish for longer hours and catch more fish? With the extra fish, you can sell them and make more money. Eventually, you can buy more boats, hire workers, and expand your business.”

The fisherman pondered for a moment and asked, “And then what?”

The businessman replied, “With a growing business, you can become rich. You’ll have a big house, fancy cars, and all the luxuries you desire.”

The fisherman asked again, “And then what?”

The businessman said, “Well, once you’re rich, you can retire and enjoy life to the fullest. You can spend your days relaxing, fishing at your leisure, and being with your family.”

The fisherman smiled and said, “But that’s what I’m doing right now.”

This story illustrates the importance of discovering one’s personal values and priorities. The fisherman understood that true happiness for him was in the simple pleasures of life, spending time with his family, and enjoying the beauty of the sea. He had already aligned his actions with his values, while the businessman, driven by external success and wealth, was on a never-ending quest that might never lead to true happiness.

The tale reminds us that it’s essential to reflect on our values and what truly matters to us in life. Sometimes, the pursuit of external success and societal expectations can lead us away from our authentic desires and values, which are often found in the simpler and more meaningful aspects of life.

Discovering your values is some of the most important work you can do. It takes time and commitment, but it’s worth it!

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Nathan Nordby
Nathan Nordby is a former Marine, recovering CEO, and current life coach. After leaving the corporate world and years of personal exploration, he’s been on a mission to invite as many people as he can to the rewards of self-discovery. He is a co-founder of the Institute for Creative Living, Metamorfix, a board member of J & J Foundation, a member of Mission 43, a founding member of the Life Design Project, and is active in several men’s groups.
Nathan Nordby
Nathan Nordby is a former Marine, recovering CEO, and current life coach. After leaving the corporate world and years of personal exploration, he’s been on a mission to invite as many people as he can to the rewards of self-discovery. He is a co-founder of the Institute for Creative Living, Metamorfix, a board member of J & J Foundation, a member of Mission 43, a founding member of the Life Design Project, and is active in several men’s groups.